Bag Tips

Bag Tips

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7 tips for selling luxury goods-professional ideas

7 tips for selling luxury goods

Yesterday, idle very bored, turn on the TV to see the famous talk show "Fortune Life." See a lot of success stories of successful people. Shared their successful efforts and hard, which impressed me is the coach, president victor lois, when he talked about coach is able to stand out from many famous brands the biggest reason is he a good contact with customers, understand customers, know the customer's maximum demand, which is designed for their products. This is their success. Yes, there aslo other brands names hermes birkin, aslo design for the needed, so this brands can attract more customer eyes.

In difficult times, luxury brand to save face, especially a risky behavior. When the brand reputation is your money, a poor, short-term budgetary changes will lead to long-term brand destruction. Considered high-risk to high-end market, Coach in the past two years to give good support down the left a deeper impression.

Coach still retain the little black dress accessories market. It challenges interpretation of fashion: it is the essence of the closet, rest assured that you can buy eternal brand year after year.

Frankford has spoken through the good times and bad times to look at the secret of a traditional brand. Today, when re-examine this conversation, his words are always valuable.

Frankford Coach talked about the seven secrets of success.

The first really good understanding of your consumers. Every year we are really tens of thousands of consumers around the world to interview, so that we can understand their attitude, their preferences for commodities, even in the product development process, we prioritize the production of the main series. Most of our research is done through the network, for people to understand the attitude of the brand, the category view, knowledge and understanding on the economy they have to make trade-offs.

The second to understand the consumer's shopping world, in what your product to meet him. The full price of our products stores in North America, 75% of sales from consumers for personal use, 25% as a gift. To consumers for personal use, for example, we estimate that consumption of clothing wardrobe women accounted for 55% to 60%; and accessories accounted for 10% to 15%, jewelry 10% to 15%. In the past 20 years, women are more loving is decorated with ornaments of their wardrobe, which for many reasons, including the women's number crunch. 20 years, the phenomenal growth in the category appear on the reason is not because consumers spend more money on their clothes, but instead choose to spend more on the decorations. The third to reflect the full retail value of the brand (
birkin bag
) experience. Do not delay corresponding to the fourth potential downturn, we must act decisively and quickly. V You do not need to completely change the success of overseas themselves. Sixth consumer tastes evolve, so will your brand too. Never let any one seventh sales opportunity slip away.

At the end,
hermesbirkin-bag
com can tell you that the most success brands mainly for their design Philosophy.

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